> For the complete documentation index, see [llms.txt](https://docs.scribble.network/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.scribble.network/introduction/welcome-to-scribble/what-is-scribble.md).

# What is Scribble?

Your customers are asking ChatGPT, Perplexity, and Gemini who to trust in your category. The brands those models recommend did not get there with ads. They got there because real people wrote about them, across platforms that LLMs actually read and cite.

Scribble is the platform that makes that happen, at scale, with tracking.

### **The problem Scribble solves**

Search has changed. Your customers are no longer just Googling. They are asking ChatGPT, Perplexity, and Gemini who to trust, what to use, and which brand to go with. The brands those models recommend did not get there with ads. They got there because real people wrote about them, across platforms that LLMs actually read and cite.

Most brands have no strategy for this. Good SEO does not automatically mean good GEO. Getting ranked on Google and getting recommended by ChatGPT require different approaches entirely.

Scribble built a solution for this.

### Two sides. One platform.

Brands brief a campaign. Scribble deploys it to a network of 50,000+ active creators who publish real content across Reddit, Substack, Medium, Paragraph, X, and more. That content gets structured, indexed, and tracked for citation across ChatGPT, Perplexity, Gemini, Grok, and Copilot.

Creators find campaigns they believe in, publish content across platforms, and earn guaranteed USDC rewards for every approved submission. No follower count required. Good content does.

### **By the numbers**

* 100+ brands collaborated
* 50,000+ active creators
* $500K+ in total creator payouts
* 9% AI Share of Voice achieved in 15 days (RocketX case study)
* 97 URL-level citations across ChatGPT, Perplexity, Gemini, Grok and Copilot in a single sprint
* Brands start surfacing on all 5 major LLMs within 15 days

### **What makes Scribble different**

It is not influencer marketing. It is not a content agency. It is not just an analytics dashboard. It is all three, working together, built specifically for how discovery works when your customers are asking LLMs instead of search engines.


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